Multiple Currencies Without Multiple Risks
Cruise lines selling abroad must overcome at least one challenge most other global marketers do not: many sales involve three or more currencies per transaction as the customer, agent and cruise line are frequently situated in different countries.
E4X’ system is unique in that it “splits” a single transaction into multiple currencies, allowing everyone involved in a sale to avoid the risks inherent in international transactions:
- Cruise lines price and receive payment in their currency of choice
- Shoppers shop and pay in their own local currency
- Agents or affiliates price and receive payment in their own currencies
- VAT payments are guaranteed per sale
Consequently, none of the three parties involved in the transaction are exposed to currency fluctuations and everyone knows the exact amount they will pay/receive.
